Yhun Ejigu Entele established Liyu Ethiopia Tours in 2010. Yhun was raised in Ethiopia’s capital, Addis Ababa, where he was born. He studied tour operations, guiding, and tourism management at college before he became a tour guide. He initially began working as a local guide. Later, he worked as a tour manager and guide for a number of tour firms across the nation until deciding to start Liyu Ethiopia Tours, his own tour company, in 2010.

He has also been taking different tourism courses that would develop the practice and use of sustainable and community-based tourism in the country.

As the Managing Director of Liyu Ethiopia Tours, he has built up extensive expertise in travel and service excellence over his career, which spans over 10 years in the travel industry